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Design Sprint

Emerging Stronger Taskforce

We conducted an 8-week design sprint to come up with solutions to help Singapore retail brands expand into international markets.

  • Company
    Capitaland
    SEA Group
    Enterprise Singapore
    DesignSingapore Council
  • Industry
    Retail






    Main image credit:
    Unsplash.

Summary

Afternaut supported the Singapore Together Alliances for Action to explore and prototype ideas for Singapore’s post-COVID-19 economic growth. We brought together the public and private sector to conduct an 8-week design sprint to come up with solutions to help Singapore retail brands expand into international markets. We explored, prototyped, and executed ideas on facilitating smart commerce and the outcome was an accelerator plan for brands.

Our Co-Founder, Chew Kok Yong (extreme right), was one of the panelists at the industry briefing session.

With this accelerator, SMEs of different levels of experience can expand overseas quicker than before and at a much lower risk and cost. They could reduce the time to enter market from 1 year to 90 days, build capabilities for SME overseas expansion, and have confidence to scale in targeted markets.

We held an industry briefing session after our workshops to validate the accelerator programme with SMEs.

At the industry briefing session, we gathered feedback and validation from SMEs

We held a total of 4 workshops and 26 sessions with SMEs to identifying pain points and validating ideas. During the workshops, we worked with the SMEs to identify pain points which we then turned into opportunities. Using these opportunities we worked together again to develop the accelerator programme.

One of the workshops we held during the design sprint to develop the accelerator programme
Branding Branding