Is the future of retail a services-only mall?
Talks about the future of retail and of decentralising shopping malls has been going on for a while now. But when developing Seedplaza, Afternaut didn’t want to just move the mall outside the city.
We wanted to create a mall that was like an extension of the living room to complement the e-commerce lifestyle in China. We also wanted it to be a place where families of multiple generations can spend time together. The result is Seedplaza, a services-only mall in China. The first mall was opened on 27 March 2021 and we expect 4 more to open in other parts of China.
The Formwerkz team (made up of Formwerkz Architects, Studio iF, and Afternaut) designed, built and developed operations for this special mall that only sells services. So yes, you won’t find typical retail offerings. At Afternaut, we like to work on projects that challenge norms and require a creative twist to the solution.
Why a services-only mall?