How we bring a design project to life

How does experience design work in bringing a project from paper to real life? Here is Afternaut's approach to designing and implementing projects from the beginning till project launch and operation. This process works when we're working on designing spaces, not just digital projects.

Co-creation with our clients at every step of the way is also something very important to us. We've learned that every client has a different need so there is no one fixed answer. Thus we co-create with them, learn from each other and use our combined expertise to create a solution together.

Some projects also require us to coordinate its operations after they have launched. Doing so for a project we helped develop the design concept for ensures a smoother delivery. These are the steps we use to guide us in finding a great design solution:


In its most fundamental form, light serves a practical purpose of lighting up spaces or even providing warmth in the form of fire. However, it also has the ability to evoke sensorial experiences and emotions.

When decentralising the shopping mall, we didn’t want to just move it into a local neighbourhood. We built a plaza that is an extension of the home by providing convenient services that the residents of the nearby community would use. From Afternaut’s design research, we discovered that there were a lot of multi-generational families living in Seedplaza’s vicinity. So we designed services that would meet their needs.

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