How does experience design work in bringing a project from paper to real life? Here is Afternaut's approach to designing and implementing projects from the beginning till project launch and operation. This process works when we're working on designing spaces, not just digital projects.
Co-creation with our clients at every step of the way is also something very important to us. We've learned that every client has a different need so there is no one fixed answer. Thus we co-create with them, learn from each other and use our combined expertise to create a solution together.
Some projects also require us to coordinate its operations after they have launched. Doing so for a project we helped develop the design concept for ensures a smoother delivery. These are the steps we use to guide us in finding a great design solution:
A growing number of baby boomers are joining Singapore's ageing population, but their needs are different compared to those of their parents’ generation because they are better educated, wealthier, and well-travelled. How can we better take their needs into consideration on the next project we embark on?
Imagine you’re itching for a snack and want to just pop into a place nearby, grab something and go back home, especially in the current climate when we need to be avoiding crowded areas. Take a break and step into Comma, an unmanned and frictionless design convenience store.
When decentralising the shopping mall, we didn’t want to just move it into a local neighbourhood. We built a plaza that is an extension of the home by providing convenient services that the residents of the nearby community would use. From Afternaut’s design research, we discovered that there were a lot of multi-generational families living in Seedplaza’s vicinity. So we designed services that would meet their needs.