ULI Singapore’s Young Leaders Group (YLG) recently organised an in-person event inviting the Afternaut Group to share their design conceptualisation process for Seedplaza, and had the audience debate about the feasibility of such a model in Singapore.
Many people might have misconceptions about a team of young people working on big projects, but at Afternaut, we’re proud to say that we use this to our advantage. We call ourselves space explorers, and the spaces we explore are our communities, which we’re constantly looking to improve. As a young company, we’re quick on our feet, resourceful, and adapt swiftly.
Imagine you’re itching for a snack and want to just pop into a place nearby, grab something and go back home, especially in the current climate when we need to be avoiding crowded areas. Take a break and step into Comma, an unmanned and frictionless design convenience store.
Berlin Lee, Zhe Wei Chong and Kokyong Chew came together to establish Afternaut back in 2017, when Formwerkz realised it needed to expand its scope of capabilities to include emerging design disciplines. Afternaut helps to create and turn great innovative customer experiences into business growth for its clients through design conceptualisation, implementation and operation.
Buying a new home is one of the biggest purchases that anyone would make in their lives so we wanted to make the experience memorable for the new homeowners of Seedland’s properties. We were already working on the designs for Seedland’s residential units, as well as developing their sales galleries, a touchpoint for them to portray their brand, lifestyle, and conduct sales of their properties.
When decentralising the shopping mall, we didn’t want to just move it into a local neighbourhood. We built a plaza that is an extension of the home by providing convenient services that the residents of the nearby community would use. From Afternaut’s design research, we discovered that there were a lot of multi-generational families living in Seedplaza’s vicinity. So we designed services that would meet their needs.
Lishan is our OG space explorer - the first to join Afternaut when it was founded in 2017. She started off as an experience designer but pivoted to leading client projects. She manages client accounts and makes sure that the project runs smoothly. Get to know Lishan, which projects she’s the most proud of, and what she loves best about being at Afternaut.
Sam is part of the team that innovates great customer experiences. She leads design research and translates data into insights, which are in turn transformed into solutions for business growth. Get to know Sam, as we call her, and she will explain a bit more about her role as well as how she went from an engineering degree to a design career.
Ann conducts market trends research and analysis to understand user and business needs, as well as concept creation and ideation. What are some of the challenges she’s experienced and how does she deal with them? Get to know Ann, what it’s like being an intern in an experience design company, and the benefits her background in communications brings to the role.