Aero showroom case Study

At approximately 168 sqm in size, Aero Light Showroom is a small but deeply immersive experiential centre for innovative lighting solutions, the first of its kind in Singapore. Beyond being a place where retail transactions take place or where products are displayed, it educates customers, enables them to experience and appreciate the benefits of good lighting and lighting technology, and strengthens the design community.

Singapore is a design hub that has a lively lighting design community and Aero Light, a niche architectural lighting manufacturer, had a vision to tap into that.


Aero Hospitality Lighting Ltd.




Spatial Design, Experience Design

A man and three women in a cafe space with a bar



Aero Light primarily designs and manufactures products that are used in hospitality and residential environments. Hence, their products’ advantages had to be showcased in an immersive way that could engage the sensory perceptions and emotions of the visitors.


Crafting a user journey for an immersive experience

A floorplan of the Aero Light Showroom
A man walking in front of a ceiling-height textured wall
Entrance to a mock up hotel room suite a lounge area with two chairs and a mini bar
A small table and some chairs in a room with a mock skylight lined with greenery
A small room with different types of lights and a doorway that leads to a small cafe
Some men and women in a café working

Using the space to highlight the product advantages

A room with lights on display

Encouraging self-exploration and discovery

An enclosed area with lights on display on shelves and the ceiling
A small room with different types of lights and a doorway that leads to a small cafe

Designing for the customer in mind

We take an approach where the light can be appreciated in more realistic settings with furnishings, plants, accessories etc. The way light behaves and influences the surroundings is just as important as the look of the luminaires themselves. It is not just lighting products that are showcased, but also the bigger idea of how good lighting benefits users, spaces and environments.

Partition wall with a television on it and a small lounge area

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